The Moob Remove
Although cosmetic procedures and more extensive surgery is no longer a hush hush topic (mainly due to many celebrities openly discussing their work) there seems to be one procedure in particular that is still taboo to mention – male breast reduction. The men of yesteryear left cosmetic alterations to their female counterparts, but times are changing and the fixing of man boobs seems to be becoming increasingly popular. Men are normally more comfortable talking cars, gadgets or technical systems like payroll software …. not cosmetic surgery, however it turns out that man boobs or ‘moobs'is actually on a lot of guys minds. Harley medical group state that facts suggest that between 40-60% of men suffer excess fat in the chest area and the procedure to remove it is actually the second fastest growing procedure for men – the first being Rhinoplasty (reconstructing the nose). A BBC news health report published at the beginning of 2011 reaffirmed this assertion, stating that the procedure of male breast reduction increased by 28% in 2010!! The BBC report furthermore offers that around 30% of those who inquire about the surgery of advised to change their diet and exercise regime before surgery is considered. So it seems that the gender construct in cosmetic surgery procedures is beginning to shift and perhaps most interestingly of all, the figures go to show that it is not just women who have hang ups and confidence issues relating to their body image. As the ‘moob remove'grows more popular perhaps guys too will start to open up and discuss their insecurities – maybe even over a bottle of bubbly … or is that going too far?
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